﻿<?xml version="1.0" encoding="UTF-8"?>
<stfl list="tag-marketing">
    <title>Sterling’s Truths for Life: marketing</title>
    <aphorism key="26">
        <truth>Life is pain. Anyone who says differently is selling something.</truth>
        <ht>William Goldman</ht>
        <tags>
          <tag>movies</tag>
<tag>life</tag>
<tag>marketing</tag>
        </tags>
        <explanation><p>No explanation required.</p>
</explanation>
    </aphorism>
    <aphorism key="30">
        <truth>Never do live demos.</truth>
        <ht>Everyone Knows This</ht>
        <tags>
          <tag>software</tag>
<tag>marketing</tag>
        </tags>
        <explanation><p>Do not do it. You probably will anyway, but you will regret it.</p>
</explanation>
    </aphorism>
</stfl>
